During pregnancy to prevent stretch marks

 As a mild sunscreen

 After shaving to keep skin smoother longer

 As a nighttime facial moisturizer

 To moisturize hands after doing dishes. I keep by the sink to use on dry hands after washing dishes.

 As an all-over moisturizer after showering. (my favorite!)

 As a gift for pregnant friends, new moms and nurses (they are always washing their hands and often have dry skin) Treats dry skin, and eczema, dry/cracked cuticles